LinkLayer vs ShopMy
ShopMy is a monetization platform built around brand relationships. LinkLayer is the content toolkit around it — schedule your posts, organize your products, and run a storefront on your own domain. Here's the honest breakdown.
ShopMy is a creator monetization platform with strong brand relationships: elevated rates with partner brands, a gifting pipeline, and creator storefronts hosted on their platform.
| LinkLayer | ShopMy | |
|---|---|---|
| What it is | A content back-office: capture, organize, schedule, and a storefront you own. | A creator monetization platform + brand marketplace. |
| Post scheduling | Queue to Instagram & Pinterest on your best times, with ready-to-post drafts. | Not a cross-platform post scheduler. |
| Product organization | Folders, tags, photo-matching, and a searchable product library. | Collections built around their catalog and storefront. |
| Your storefront | Customizable, embeddable pages on your own domain — blog, email, link-in-bio. | A storefront hosted on the ShopMy platform. |
| What you pay | One flat subscription for the whole toolkit. | Free to you; ShopMy earns a share of the commission on your sales. |
| Brand gifting & outreach | None — LinkLayer is software, not a brand marketplace. | Built-in gifting pipeline and brand discovery tools. |
| If you leave | Storefront on your own domain; posts, products, and click data all exportable. | Your shop page and link history stay on their platform. |
Competitor details reflect publicly documented policies and typical published rates; programs change — verify current terms with ShopMy.
When ShopMy is the better fit
- Partner-brand rates and a gifting pipeline are real value for creators focused on brand deals.
- Brand discovery and outreach tooling — a marketplace, not just a toolkit.
- If in-platform monetization is your whole model, ShopMy is built for exactly that.
The bottom line
If ShopMy's brand relationships and gifting drive your business, keep them. Use LinkLayer for the workflow around it — scheduling posts, organizing your product library, and running a storefront that lives on your own domain and stays yours no matter what happens to any one platform.
LinkLayer is a flat $19.99/mo — the tools to organize, schedule, and sell, on your own domain and fully exportable. Not a marketplace, not a cut of your sales.
Common questions
- Can I keep using ShopMy alongside LinkLayer?
- Yes. Use ShopMy for brand deals and gifting; use LinkLayer to schedule your posts, organize your product library, and run a storefront on your own domain.
- Does LinkLayer post to Instagram and Pinterest for me?
- It schedules and prepares your posts, handing you a ready-to-publish draft at the right time — so your whole content calendar lives in one tool.
- Can I sell from my own site instead of a hosted storefront?
- Yes — that's the point. Your LinkLayer storefront is embeddable and lives on your own domain, so your blog, email, and link-in-bio are the storefront, not someone else's app.
- What happens to my content if I stop paying LinkLayer?
- It's all yours and exportable — products, posts, storefront, and click data. Your storefront is on your own domain and nothing is locked inside LinkLayer.
Free to start. $19.99/mo to go public. See how it works