LinkLayer vs LTK
Different animals: LTK is a shopping marketplace you join; LinkLayer is the content toolkit you own — schedule posts, organize products, and sell from your own storefront. Here's the honest breakdown of who should use which — and why many creators end up wanting both.
LTK is the biggest creator-commerce marketplace: brand relationships, a shopping app with its own audience, and campaign deals — with your posts and storefront living on their platform.
| LinkLayer | LTK | |
|---|---|---|
| What it is | A content back-office: capture, organize, schedule, and a storefront you own. | A shopping marketplace + app you post into. |
| Post scheduling | Queue to Instagram & Pinterest on your best times, with ready-to-post drafts. | Focused on the LTK app feed, not general cross-platform scheduling. |
| Your storefront | Customizable, embeddable pages on your own domain — blog, email, link-in-bio. | A storefront hosted inside the LTK app and their link format. |
| What you pay | One flat subscription for the whole toolkit. | Free to you; LTK earns a share of the commission on your sales. |
| If you leave | Storefront on your own domain; posts, products, and click data all exportable. | Your ltk.it links and shop page stay behind on their platform. |
| Brand deals & campaigns | None — LinkLayer is software, not a brand marketplace. | LTK's core strength: paid collabs, gifting, and negotiated brand rates. |
| Shopper audience | Your audience, on your platforms — blog, email, socials. | The LTK app brings its own shoppers who browse creator storefronts. |
Competitor details reflect publicly documented policies and typical published rates; programs change — verify current terms with LTK.
When LTK is the better fit
- You want negotiated brand rates and paid campaigns — LTK's brand relationships are real.
- The LTK app's shopper audience discovers creators; if in-app discovery drives your sales, that's value a toolkit can't replace.
- You post primarily fashion/home content where LTK's brand catalog is deepest.
The bottom line
If LTK's brand deals and shopper audience work for you, keep them. Use LinkLayer for the rest of your workflow: scheduling posts, organizing your product library, and running a storefront that lives on your own domain — content and links you keep no matter what happens to any one platform.
LinkLayer is a flat $19.99/mo — the tools to organize, schedule, and sell, on your own domain and fully exportable. Not a marketplace, not a cut of your sales.
Common questions
- Can I use LinkLayer and LTK at the same time?
- Yes. Many creators keep LTK for brand-deal posts and use LinkLayer to schedule everything, organize their product library, and run a storefront on their own domain.
- Can I bring my LTK products into LinkLayer?
- You can export your LTK product/link history as CSV and import it, so your catalog is ready to organize, schedule, and drop into your storefront in one place.
- Does LinkLayer post to Instagram and Pinterest for me?
- It schedules and prepares your posts, handing you a ready-to-publish draft at the right time — so your whole content calendar lives in one tool instead of scattered across apps.
- Is LinkLayer trying to replace LTK?
- No. LTK is a brand marketplace; LinkLayer is a content toolkit. It doesn't do brand deals or bring a shopper audience — it makes scheduling, organizing, and selling from your own storefront easy, and keeps it all yours.
Free to start. $19.99/mo to go public. See how it works